Curriculum

Marketing and Commercial Management - CPEL

Curriculum

SEMESTER 1
Introduction to Business
Oral and Written Communication
Mathematics I
Human Development
SEMESTER 2
Economics
Ethics and Philosophy
Marketing
Society, Government and Business
SEMESTER 3
Purchasing Behavior
Services Marketing and Customer Service
Mathematics II
Corporate Marketing
SEMESTER 4
Accounting
General Statistics
Global Marketing
Digital Marketing
SEMESTER 5
Cost Accounting
Applied Statistics
Product Strategy
Brand Management and Image
SEMESTER 6
Managerial Skills
Market Research
Distribution Strategies
Integrated Communications
SEMESTER 7
English I
Finance
Analysis and Interpretation of Financial Statements
Retailing
SEMESTER 8
English II
Research Methodology
Advanced Market Research
Price Policy
SEMESTER 9
English III
Project Assessment
Thesis Seminar
Commercial Management
SEMESTER 10
English IV
Capstone Project
Marketing Management and Strategic Planning

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