Curriculum

Marketing

Curriculum

SEMESTER 1
Business Administration
Human Development *
English I
Spanish Language and Literature I
Mathematics
SEMESTER 2
English II
General Statistics
Business Management
Introduction to Marketing
Spanish Language and Literature II
SEMESTER 3
Accounting
Economics
English III
Marketing
Peru in a Global Context *
SEMESTER 4
Consumer Behavior Analysis
Digital Design for Marketing
English IV
Introduction to Social Sciences *
Natural Heritage
SEMESTER 5
Managerial Analysis of Financial Information
English V
Ethics and Citizenship
Marketing Management
Market Research and Analysis
SEMESTER 6
Organizational Behavior in Marketing
Sales Management
English VI: RREL
Advanced Market Research
Macroeconomics and Business
Service Marketing and Operations
SEMESTER 7
Marketing Channels and Distribution *
Finance
Global Marketing
Industrial and B2B Marketing *
Advertising and Promotion
SEMESTER 8
Product Development and Management
E-Marketing
Project Assessment
Strategic Marketing
Relationship Marketing and CRM
Price Policy and Profitability
SEMESTER 9
Elective 1
Elective 2
Elective 3
Marketing Engineering
Capstone Project
Retailing and Trade Marketing
SEMESTER 10
Elective 4
Elective 5
Elective 6
Marketing Planning and Management *
Research Paper Seminar
(*) Courses in english

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