The program

Marketing

The program

As a graduate of the USIL Marketing program, you will be capable of analyzing variables of the social, economic and competitive environment at the local, regional and global level.

In addition, you will design marketing strategies and plans for market research projects, price setting methods, promotional programs and distribution channels to ensure that goods, services and ideas are in line with the needs, wants and requirements of target markets.

 

Professional Profile

What will you be able to do?

  • You will analyze the economic, demographic, social and cultural contexts of different local, regional and global markets in order to conduct and interpret market studies.
  • You will detect potential and develop new products and markets.
  • You will supervise multidisciplinary high-performance teams.
  • You will evaluate the design and implementation of commercial plans that maximize organizations` revenue, in line with strategic plans.
  • You will efficiently manage the budget and resources of the Marketing area
  • You will design and evaluate integrated marketing strategies.
  • You will lead, communicate and motivate work teams in different areas of a commercial organization with which it is necessary to coordinate to achieve objectives and common goals.
  • You will apply these professional competencies in national and international consumer product, industrial, service, advertising and market research companies, among others.

 

Areas of Professional Endeavor

  • Commercial management
  • Commercial implementation
  • Organizational leadership
  • Product (goods, services, ideas) and brand development (branding)
  • Internal and external organizational communication
  • Commercial analysis
  • Commercial evaluation
  • Marketing manager, brand manager, product manager or commercial line manager

 

Concentrations

  • International Marketing and Exports
  • Integrated Marketing Communication
  • Innovation and Creativity

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